Shein to partner with Reliance Retail

Hello friends,

The fast fashion brand “Shein” launched by Chris Xu is set to re-enter India through collaboration with Reliance Retail. Earlier, this brand was banned in India amidst escalating border issues with China and a major crackdown on Chinese apps.

Well, what kind of arrangement they have entered into?

• This partnering shall be entered via a wholly owned company of Reliance Retail.

• This further means that Shein will not invest in the company’s equity, i.e., it shall not have any ownership.

• Shein shall receive a license fee from the profits generated in India.

• Data and apps shall be hosted & stored in India so that Shein does not have any access to the data.

How would the partnership be mutually beneficial for both?

• SHEIN:-

  • Reduced dependence on China

  • Shifting focus on India by scaling up manufacturing in India & increasing global reach

• RELIANCE RETAIL:-

  • Improved market standing

  • Shein shall provide technology to Reliance Retail for integration of over 25,000 MSMEs into the global supply chain.

All in all, the combined strength of Shein’s global presence & Reliance Retail’s market reach shall disrupt the Indian Fashion Industry.

See you soon.